If you are trying to build a brand, a company, a movement, you need to get exposure.  Have those social media accounts and post to them. Post about what you are doing, what you have done, what you wish to do.  Let people know who you and your brand are.  Hashtag the *^$%# out of all those posts too.  Go out there and search for platforms, conferences, or competitions that will increase your exposure.  There are so many, trust me, just take the time and start looking.  

how do you win and overcome these beasts of burden? It’s simple. Build a powerful narrative that leverages your secret sauce: You.

Your journey which include all of the victories and defeats, tears, fears and regrets are relatable and key to building an authentic experience. It’s life. Robert McKee from the Harvard Business Review writes, 'Self-knowledge is the root of all great storytelling.

As much as I tell founders who I work with to take their founder stories and USE them anchors or even shields because contrary to what some of the world thinks, our stories MATTER. The battles, the wins, loss, near misses, etc., they all matter.

But, I’m gonna keep it real with you, it’s hard to hang onto an anchor when under .02 seconds, somebody can say one thing or in my case, nothing at all, to throw me back into a sense of loss, confusion and second-guessing.

What if you can predict brand perception? 

“Yes, you can create the best conditions for your customer to elicit predictable and intended perceptions of your brand.” Disney deeply knows their customer and have built the cues that reinforces the Disney experience. Every detail is delivered with a tight precision to reinforce the Disney story and the stories that are generated for everyone who comes in contact with it.